Monday, October 24, 2011

The Smile Factor...Increased Success for Customers Direct Marketing

Campaigns Featuring DirectSmile Personalization

To support our clients needs to customize and personalize their marketing campaigns and generate greater response rates to their direct mail programs, Premium Color Group hs integrated the new DirectSmile VDP Studio as part of their suite of one-to-one marketing services.

This new software combined with our Kodak NexPress Digital Color Printing Press and Rioch's C900 Color Production System enables us to produce customized and variable images for print marketing campaigns and to help increase interest in the clients marketing message.

With DirectSmile software we can create fonts out of anything----snowflakes, falling leaves and foot prints in the sand are just a few examples of personalized and specialized campaigns we are planning for our clients.

Our clients are experiencing great results and exceptional returns on their marketing investments (ROMI) with the DirectSmile image personalization program and our suite of variable data print (VDP) software products.

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