Cross Media Campaigns

Reaching Your Clients Quickly and Effectively

As part of today's fast moving communications, a Cross Media marketing campaign should be combined with a Variable Data Print (VDP) program, and should be utilized as a centerpiece of marketing campaigns that are coordinated through a centralized web portal.  Unique phone numbers, e-mail, SMS-text, QR Codes and landing page data can all be integrated into one platform to eliminate data silos from various marketing programs.  Our NexPress digital system can help support your printing related needs as part of your cross media campaigns.

There has been a lot of buzz at conferences and in blogs and websites about variable and static QR Codes.  The primary usage for marketers has been to link URL's in various forms of advertising and promotion.  For reading the barcode, most users must install specific software on the mobile device in order to read the image.  A well designed and executed cross media campaign can go a long way in staying ahead of your competition and securing new business opportunities.

Carbon Neutral & The Environment

We continue to support our commitment to help create a greener planet.  As an active supporter of the Forest Stewardship Council (FSC) we recognize that conscious sourcing and material conservation are among the key cores and practices of our business organization.

We recycle paper waste, re-use materials and use soy based inks as well as environmentally friendly blanket wash with low VOC solvents.

We help to reduce greenhouse gas emissions by investing in clean energy sources such as Wind Power, through our green power partnership with Renewable Choice Energy.  We recycle all paper waste at both our printing and binding fulfillment operations.

Together we are helping to create a greener planet by saving trees, water and solid waste in addition to lessening greenhouse gases.

Fulfillment, Assembly and Distribution

Managing the Final Stages Smoothly and Efficiently.

As a project nears completion and deadline dates are rapidly approaching, it becomes imperative that the final stages which include fulfillment, assembly and distribution are manged smoothly and efficiently.  We are very proud that with the recent merger of Handpack and Premium Color to form the Premium Color Group you now have an organization tht has the experience and expertise to manage all of your printing and fulfillment requirements.


Our clients now have the ability to work with one vendor for all of their production, print and fulfillment needs.  Some of the tri-states leading businesses including Hunter-Douglas, Tommy Hilfiger and Mercedes have all experiences the expertise of the Premium Color Group and continue to have their projects completed in a timely and quality manner.  You now have "one set of eyes" for all or your critical fulfillment and print related jobs.  Our services ensure that your fulfillment is not being outsourced and is being provided by experts who know the business, therefore providing a greater attention to detail and a unique personalized service.


If you would like more information please contact Andy Griffin, Managing Partner, Premium Color Group (973) 472-7007.

Printing is Very Much Alive & Well

Contrary to what you have heard or read.....

Print is Thriving and Continuing to Grow.  With the Internet no longer being phenomena, the need for print is now stronger than ever and continuing to grow.

Overall in the U.S. printing is on the rise.  According to Dr. Joe Webb of WhatTheyThinks Economics and Research Center, in 2011 there will be a 3.4% increase in printing vs. 2010.  With the advent of personalized one-to-one variable data print, the direct mail and catalog industries are booming.  According to the Direct Marketing Association and their annual 2010 survey, of all of the communications mediums personalized color print generates the highest response rate among consumers followed by catalog and direct mail.  Furthermore, according to a study conducted by the American Marketing Association, it was noted that on-line consumers who received a printed catalog from a retailer were twice as likely to buy on-line from that retailer as consumers who did not receive the catalog.

The fastest rising segment in the print industry is digital printing.  According to the highly influential PEW Research Organization digital printing today is a $2.4billion industry and expected to undergo a 40% increase through 2012.