Monday, September 26, 2011

Kodak NexPress Dimensional Coating System

The Difference You Can See and Feel

We just added an incredible new dimensional coating and clear dry ink system to our Kodak NexPress digital printing press.  The new coating system gives text and images a raised 3D and dimensional effect that will ensure your communications stand out in today's crowded and competitive marketplace.  This new feature is being used by our clients for a wide variety of applications ranging from promotional brochures to direct mail pieces to point of sale displays to calendars.

Creating the dimensional art is relatively easy.  You can work with design applications including and not limited to:  Photoshop, Illustrator and InDesign CS and  all that it takes it creating a layer to carry the dimensional ink which you specify as a spot color. 

Dimensional coating creates prints that are recyclable and do not require and special de-inking and uses no volatile organic compounds (VOC's).

Your Premium account manager has a copy of The Kodak Guide "Creative and File Preparation Guidelines" which provides complete design and preparation information for this amazing new dimensional coating system.

Monday, September 19, 2011

Wide Format Printing

Signs, Banners, Posters

Our wide format printing group produces hundreds of projects for clients each year.

From huge signs and banners to posters, we work on a variety of substrates including foam, gator and re-positionable vinyl and provide full laminating and mounting services.  If you or your clients require printing and graphics for indoor/outdoor promotions, trade show signage and retail point of sale we have the experience and technologies to produce high quality wide format prints and graphics.
We are proud of the excellent work we have done producing wide format signage and banners for our client group.

Monday, September 12, 2011

The Seven Layers of Digital Color and Variable Data Printing

It is now a well proven concept that digital color printing and VDP can help you achieve a maximum ROI from your marketing initiatives while lowering your overall costs per sale.
To help you better understand the digital color print and VDP benefits, here are the key 7 levels of this important concept and process.

Level 1 - Short Run:  Digital will save you money on smaller batch jobs while being able to keep the content fresh.

Level 2 - Versioning:  Segment messages enabling you to more effectively target key markets.

Level 3 - Personalization:  Using customer names and addresses to target and get closer to them.

Level 4 - Customization:  Creating an enhanced personal feel with group texts and messages.

Level 5 - Transactional:  Adding data driven graphics and charts to personalized messages.

Level 6 - Fully Customized:  A totally unique piece printed for each of your print projects.

Level 7 - Automated Fulfillment:  Customer requests for fully customized pieces are fulfilled automatically.

Premium Color Group can help you succeed at every one of these levels!

Tuesday, September 6, 2011

Bridging the Gap Between Digital and Conventional Print

Web2Print, bridges the gap between digital content online and commercial print production.  This cost-effective process will enable you to create, edit, and approve computer-based templates during the prepress phase.  Most web-to-print applications will allow you to customize pre-designed templates and upload unique content for automated print production.  When our NexPress digital system is used for the final output, the template is transformed into a PDF file that serves as the "master" plate.

Our content composition based programs designed to create custom print projects will allow you to design and publish web-based templates and customize the templates with highly and individually relevant content, then preview and publish them as print-ready files.  The Web2Print program is ideal for creating and printing promotional brochures, catalogs, flyers, datasheets, posters, signage, office supplies and stationary.