Monday, October 17, 2011

Are You Using QR Codes in Your Print Material Yet?


You should be and here is why....QR (Quick Response) codes are popping up everywhere.  If you own a smart phone you can simply download a QR Code Reader usually for free and it is as easy as snapping a picture of the code.  The information is then saved on your phone for future use.  It really is that simple.  Many of our PCG clients from large to small are requesting these on their printed materials as an additional way to advertise or direct consumers to a specific website with special offers. 
As their usage grows in popularity we are seeing this as a way for print and technology to work closely together.  You need somewhere to put the code in order for people to be able to scan it, this is where print is especially important.  They can be placed anywhere brochures, business cards, postcards, displays, signs, posters, advertisements, you name it Premium Color can put your QR Code on any of your materials.  They can also hold all kinds of information, phone numbers, or website information.   We can work with you on how to place your QR Code on your print materials.

Here is ours!  Happy Scanning!


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