7,000 dealer kits distributed across 21 US Regions
Sigma Group, a major advertising agency in North Jersey recently approached PCG with a seemingly insurmountable challenge.
Sigma's client one of the largest window fashion manufacturers in North America needed to have 7,000 dealers promotional kits produced, printed, packaged and fulfilled throughout the US across 21 regions and completed over a major holiday weekend. The promotional kits included 25 collateral pieces emanating from 6 different vendors.
To meet these extraordinary requirements and deadlines. Premium Color Group initiated its "Circle of Quality Control" which included a web based camera. This enabled Sigma from their offices to have the ability to view the PCG production floor, in real time as the project was in the works. Premium coordinated all elements of the project working simultaneously with all 6 sub-vendors.
The end result was the project was a major success. Sigma's client reported that the promotion turned out to be the most successful consumer rebate in their history!
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