Monday, November 28, 2011

Need a Matte Look for Digital Printing?

Have you ever wished your digital print had a MATTE look?

Maybe you didn't even know it was possible, so you never asked!  We just upgraded our NexPress digital press and we can now offer matte digital printing.  Our retail customers are absolutely loving it!

The way it works is we simply change the fusing roller to a special matte fuser, and it completely takes away any shine the ink may have.  When digital printing on an uncoated stock the gloss of the ink doesn't match the dullness of an uncoated paper, until now.  This new fuser completely eliminates any glare.

You may be asking "can it print on gloss paper?".  You bet!  Also it has a really cool look.  We just printed a job for a cosmetics company where they wanted a glossy background and a dull spot varnish.  The product had a lot of specular highlights that would allow the glossy paper to show through.  We used the clear ink in our 5th color station and created spot varnish over the product and it ran with the Matte Fuser on a Kromekote stock.  The customer was blown away and couldn't believe we did it with digital printing!  Keep in mind, any ink on the paper will have the matte look including type.

Our digital press can also print a 5th color PMS or dimensional clear ink (raised printing).  Call us or ask your sales rep for samples, you'll be blown away too!

Monday, November 14, 2011

Premium Color Group Cited for Marketing Excellence

Marketing Plus Award

Premium Color Group was recently awarded a Merit Award of Excellence in NAPL's  Annual Marketing Plus Awards competition for exceptional marketing achievement.

The award in the category of cross channel marketing honored Premium Color Group for the announcement of the Premium Color Group and Handpack Inc. merger using a skillful combination of variable data printing and PURL concepts and strategies.

This award is sponsored by the National Association of Printers and Lithographers (NAPL).  The award recognized Premium Color Group's ability to launch new cross marketing initiatives that will be key drivers for their clients success and growth.

Tuesday, November 8, 2011

Premium Color Group Suports Sigma Group with Major Project Challenge!

7,000 dealer kits distributed across 21 US Regions

Sigma Group, a major advertising agency in North Jersey recently approached PCG with a seemingly insurmountable challenge.

Sigma's client one of the largest window fashion manufacturers in North America needed to have 7,000 dealers promotional kits produced, printed, packaged and fulfilled throughout the US across 21 regions and completed over a major holiday weekend.  The promotional kits included 25 collateral pieces emanating from 6 different vendors.

To meet these extraordinary requirements and deadlines.  Premium Color Group initiated its "Circle of Quality Control" which included a web based camera.  This enabled Sigma from their offices to have the ability to view the PCG production floor, in real time as the project was in the works.  Premium coordinated all elements of the project working simultaneously with all 6 sub-vendors.

The end result was the project was a major success.  Sigma's client reported that the promotion turned out to be the most successful consumer rebate in their history!