Monday, October 10, 2011

Our Commitment to the Environment

We use Wind for our Power

We continue to work actively with Renewable Choice Energy to use renewable energy as a single source of power through the use of renewable energy credits.  We voluntarily participate with Renewable Choice Energy in the program of purchasing renewable energy credits to be used for carbon offset. 
Premium Color Group continues to play an active role to save natural resources and support clean technology projects.  Environmental sustainability is of significant importance and a cornerstone of all our production and print related programs.  When you work with Premium Color Group you are aligned with an organization that is 100% committed to maintaining environmental standards and the use of renewable energy credits.

Monday, October 3, 2011

PCG's HandPack Group provides Hand Assembly, Fulfillment & Distribution

Hand Assembly

Bring us your outrageous quantities, and your impossible deadlines.  When no one else will even listen, we'll tell you what you want to hear:  "No Problem".  And you can take that to the bank.  Seriously, there is virtually no hand-assembly job we can't handle.  While our permanent staff can handle most challenges, we can bring in hundreds more on a moment's notice.  Nobody does it better....nobody understands better than is that quick, dependable, quality assembly is the key to making you look good.  Whether its pocket folders, POP displays, dimensional packaging assembly or a hand-glued project, we will complete the job on time, on budget and of course to perfection.

Our complete range of complementary equipment finishes any job with shrink wrapping, poly bagging, lamination, gluing and a full range of binding options, all performed in-house and designed to meet even the most demanding deadlines.

Fulfillment/Distribution

Getting your packages out fast is what we are all about.  Using the latest dedicated computer systems, we work closely and efficiently with all of the major carriers so that your products reach your customers as soon as humanly possible.  While a typical week at PCG involves 8,000-10,000 drop shipments, we've handled as many as 13,000 in a single day.  With the most advanced facilities and the finest people in the business,  there's very little that can't be done.

Need space?  Service?  And meticulous organization?  No worries.  We'll set up a dedicated area of our warehouse specifically for your materials.  Items will be entered into our database for inventory control and updated daily.  Each item can be picked, packed and shipped as needed.  It's like warehousing your own materials, just a little easier!

Monday, September 26, 2011

Kodak NexPress Dimensional Coating System

The Difference You Can See and Feel

We just added an incredible new dimensional coating and clear dry ink system to our Kodak NexPress digital printing press.  The new coating system gives text and images a raised 3D and dimensional effect that will ensure your communications stand out in today's crowded and competitive marketplace.  This new feature is being used by our clients for a wide variety of applications ranging from promotional brochures to direct mail pieces to point of sale displays to calendars.

Creating the dimensional art is relatively easy.  You can work with design applications including and not limited to:  Photoshop, Illustrator and InDesign CS and  all that it takes it creating a layer to carry the dimensional ink which you specify as a spot color. 

Dimensional coating creates prints that are recyclable and do not require and special de-inking and uses no volatile organic compounds (VOC's).

Your Premium account manager has a copy of The Kodak Guide "Creative and File Preparation Guidelines" which provides complete design and preparation information for this amazing new dimensional coating system.

Monday, September 19, 2011

Wide Format Printing

Signs, Banners, Posters

Our wide format printing group produces hundreds of projects for clients each year.

From huge signs and banners to posters, we work on a variety of substrates including foam, gator and re-positionable vinyl and provide full laminating and mounting services.  If you or your clients require printing and graphics for indoor/outdoor promotions, trade show signage and retail point of sale we have the experience and technologies to produce high quality wide format prints and graphics.
We are proud of the excellent work we have done producing wide format signage and banners for our client group.

Monday, September 12, 2011

The Seven Layers of Digital Color and Variable Data Printing

It is now a well proven concept that digital color printing and VDP can help you achieve a maximum ROI from your marketing initiatives while lowering your overall costs per sale.
To help you better understand the digital color print and VDP benefits, here are the key 7 levels of this important concept and process.

Level 1 - Short Run:  Digital will save you money on smaller batch jobs while being able to keep the content fresh.

Level 2 - Versioning:  Segment messages enabling you to more effectively target key markets.

Level 3 - Personalization:  Using customer names and addresses to target and get closer to them.

Level 4 - Customization:  Creating an enhanced personal feel with group texts and messages.

Level 5 - Transactional:  Adding data driven graphics and charts to personalized messages.

Level 6 - Fully Customized:  A totally unique piece printed for each of your print projects.

Level 7 - Automated Fulfillment:  Customer requests for fully customized pieces are fulfilled automatically.

Premium Color Group can help you succeed at every one of these levels!

Tuesday, September 6, 2011

Bridging the Gap Between Digital and Conventional Print

Web2Print, bridges the gap between digital content online and commercial print production.  This cost-effective process will enable you to create, edit, and approve computer-based templates during the prepress phase.  Most web-to-print applications will allow you to customize pre-designed templates and upload unique content for automated print production.  When our NexPress digital system is used for the final output, the template is transformed into a PDF file that serves as the "master" plate.

Our content composition based programs designed to create custom print projects will allow you to design and publish web-based templates and customize the templates with highly and individually relevant content, then preview and publish them as print-ready files.  The Web2Print program is ideal for creating and printing promotional brochures, catalogs, flyers, datasheets, posters, signage, office supplies and stationary.

Monday, August 29, 2011

Cross Media Campaigns

Reaching Your Clients Quickly and Effectively

As part of today's fast moving communications, a Cross Media marketing campaign should be combined with a Variable Data Print (VDP) program, and should be utilized as a centerpiece of marketing campaigns that are coordinated through a centralized web portal.  Unique phone numbers, e-mail, SMS-text, QR Codes and landing page data can all be integrated into one platform to eliminate data silos from various marketing programs.  Our NexPress digital system can help support your printing related needs as part of your cross media campaigns.
There has been a lot of buzz at conferences and in blogs and websites about variable and static QR Codes.  The primary usage for marketers has been to link URL's in various forms of advertising and promotion.  For reading the barcode, most users must install specific software on the mobile device in order to read the image.  A well designed and executed cross media campaign can go a long way in staying ahead of your competition and securing new business opportunities.