The Seven Layers of Digital Color and Variable Data Printing

It is now a well proven concept that digital color printing and VDP can help you achieve a maximum ROI from your marketing initiatives while lowering your overall costs per sale.
To help you better understand the digital color print and VDP benefits, here are the key 7 levels of this important concept and process.

Level 1 - Short Run:  Digital will save you money on smaller batch jobs while being able to keep the content fresh.

Level 2 - Versioning:  Segment messages enabling you to more effectively target key markets.

Level 3 - Personalization:  Using customer names and addresses to target and get closer to them.

Level 4 - Customization:  Creating an enhanced personal feel with group texts and messages.

Level 5 - Transactional:  Adding data driven graphics and charts to personalized messages.

Level 6 - Fully Customized:  A totally unique piece printed for each of your print projects.

Level 7 - Automated Fulfillment:  Customer requests for fully customized pieces are fulfilled automatically.

Premium Color Group can help you succeed at every one of these levels!